The Sveston Story

46 years in watch making

From the unique dapper look at the workplace to shining at your best friend’s party, to impressing your soul mate at the first meeting, luxurious timepieces define your personality and have the potential to distinguish you from the crowd. However, for many, getting hands on fashionable and durable timepieces might require a year’s savings. 

This raises a million-dollar question: what makes traditional luxury watches so expensive? Is it the cost of the materials used, or something else? Ironically, the answer lies in the latter. According to our research, a wristwatch sold for $1,000 costs no more than $50 to produce (i.e., 95% margin). The biggest chunk of the price goes to the pockets of intermediaries – wholesalers, distributors, and retailers. 

At Sveston, we are different. We leverage our decades of experience in watchmaking and logistics to bring luxurious timepieces within your reach. The benefits of disintermediation are translated into lower prices, affordability for you, and a competitive edge for us.

Our Mission

To deliver timepieces that are matchless in style, durability and affordability

Our Story

Sveston has effectively disrupted the overpriced fashion market. With more than forty years of expertise in watchmaking and supply chain management, we offer stylish and durable timepieces at exceptionally fair prices. Whether you need a sophisticated look, rugged sportswear, party attire, or casual outfits, you’ll find the perfect watch for yourself and your loved ones. Our distinctive designs and unmatched watch boxes make Sveston ideal for gifting.

Leveraging social media and outstanding word-of-mouth marketing, we have transformed Sveston into a global brand with over 20 million satisfied customers (and counting…).

How We Do This

Sveston is a direct-to-consumer brand, which allows us to price our timepieces at a fraction of the cost of similar quality and fashion brands. According to a survey conducted by Sveston, luxury brand prices are set at 30-40 times the cost of manufacturing, with a major chunk of the margin taken by distributors, wholesalers, and other intermediaries.

We believe in high volumes and lower margins, resulting in similar profit in monetary terms but greater customer satisfaction and an even greater number of brand advocates. We never compromise on quality. In fact, all our timepieces are crafted from the same top-quality components as other premium watch brands. We are so confident in our quality that we offer a 1-year international warranty on each timepiece. Wherever you are and whatever your problem, we will make it right for you.

We could continue congratulating ourselves on our wonderful work, but we’d prefer you to experience the Sveston difference yourself. Our premium-quality watches are waiting to be discovered.

The Sveston Timeline

1978

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